BUILDING HER OWN EMPIRE: Meghan Markle Launches Rose Wine Under Her Lifestyle Brand.

BUILDING HER OWN EMPIRE: Meghan Markle Launches Rose Wine Under Her Lifestyle Brand.

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Meghan Markle is clearly not playing when it comes to building her own brand and financial independence. Her latest move — the launch of a premium rosé wine under her lifestyle label, American Riviera Orchard — is bold, strategic, and already wildly successful.

On July 1, 2025, Meghan released her debut wine: a 2023 Napa Valley rosé, priced at $30 per bottle and sold in curated bundles of three, six, or twelve.

Within just one hour of launch, the wine completely sold out, proving that Meghan’s influence and market power remain as potent as ever.

The sleek, minimalist packaging and California-grown grapes reflect the brand’s upscale, West Coast aesthetic — a perfect match for Meghan’s personal style.

The launch date, however, sparked some controversy. July 1 is the birthday of the late Princess Diana, and some critics called the timing “tone-deaf,” given Diana’s tragic death in a car crash involving a drunk driver.

Others, however, pointed out that July 1 also marks the day Prince Harry first reached out to Meghan in 2016 — a deeply personal milestone for the couple.

For Meghan, the date may symbolize new beginnings and personal transformation.

This wine launch is more than just a celebrity product drop.

It’s a statement of ownership, reinvention, and long-term vision.

Meghan is building something that’s hers — a lifestyle empire rooted in authenticity, elegance, and entrepreneurial spirit.

From her podcasting ventures to her publishing deals and now her foray into luxury food and beverage, she’s steadily carving out a space that’s independent of the royal institution and entirely on her own terms.

Her team has confirmed that this is just the beginning.

A Methode Champenoise sparkling wine is already in the works, along with other varietals expected to roll out in the coming months.

If the rosé’s instant sellout is any indication, Meghan’s wine label is poised to become a major player in the premium beverage market.

With American Riviera Orchard, Meghan Markle isn’t just launching products — she’s launching a legacy.

And judging by the response, she’s only just getting started.

Yetunde B reports for Yeyetunde’s Blog.

Images / Meghan Markle / Official