After making millions from blogging, a young Chinese couple has decided to quit, citing burnout & exhaustion.

After making millions from blogging, a young Chinese couple has decided to quit, citing burnout & exhaustion.

For this couple, “Money is not everything,” they say as they step away from live-streaming and blogging after five years and 1,000 sessions.

A Chinese influencer couple, Guo Bin and Sun Caihong, have announced their retirement from live-streaming after years of intense work.

The duo, known as @caihongfufu, built a massive following of 15 million fans, selling products online and generating millions in revenue.

However, Sun revealed that the endless streaming left her with vocal cord damage and little time for family.

According to them, they now want to prioritize something else—family.

The couple plans to focus on their personal lives and fulfillment before deciding whether to return to live-streaming in the future.