Sydney Sweeney’s “Great Genes” Campaign Sparks Backlash.

Sydney Sweeney’s “Great Genes” Campaign Sparks Backlash.

In the USA.

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American Eagle’s new denim campaign featuring actress Sydney Sweeney has ignited controversy over its tagline: “Sydney Sweeney has great jeans.”

The pun on “great genes” has drawn criticism for its perceived racial undertones, especially given Sweeney’s blonde hair and blue eyes.

Critics say the ad echoes eugenics-era messaging and promotes narrow beauty ideals.

The campaign’s sexualized imagery—paired with its support for domestic violence awareness—has also been called tone-deaf.

While proceeds from the “Sydney Jean” benefit Crisis Text Line, many feel the execution undermines the cause.

Some fans defend Sweeney, blaming the brand’s marketing team.

Still, the backlash has sparked a wider conversation about representation, branding, and the politics of beauty.

 

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