New Yorkers Brace for Erewhon: The Supermarket Where You Can Shop, Gym, and Nap.

New Yorkers Brace for Erewhon: The Supermarket Where You Can Shop, Gym, and Nap.

In the USA.

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Erewhon has long been known as America’s most luxurious grocery store, with its California locations drawing celebrities and wellness influencers alike.

But its new outpost in New York City is turning even more heads and not just for its $20 smoothies.

What makes this Erewhon different? It’s not a regular store.

It’s tucked inside Ronnie Fieg’s ultra-exclusive padel club at 120 Leroy Street in the West Village, and access is limited to members who pay a jaw-dropping $36,000 initiation fee plus $7,000 annually.

That’s right, you can’t just walk in and shop.

Once inside, it’s a full lifestyle experience. You’ll find a gym, cold plunge, spa treatment rooms, locker rooms, and lounges where you can relax or even nap.

Erewhon’s famous tonic bar is there too, serving up viral wellness drinks like the Hailey Bieber smoothie.

This isn’t just a redesign, it’s a redefinition. Erewhon NYC isn’t about groceries; it’s about status, exclusivity, and everything money can buy while shopping.

It’s part of a growing trend where retail becomes an immersive experience.

While Erewhon’s California stores are already high-end, this New York version is next-level, a blend of boutique fitness, elite social club, and organic food haven.

For New Yorkers who want to shop, sweat, and sip in style, Erewhon NYC is now open and it’s the new gold standard.

Yetunde B reports for Yeyetunde’s Blog. 

Footage/  TikTok creators: @laurengodwin, @bethennyfrankel, @yoeats23, and @manonmathews.