As Nigerians Mourn the Tragic Death of “Fish Magnet,” Viral Video Suggests He May Have Known His Own Killer.

As Nigerians Mourn the Tragic Death of “Fish Magnet,” Viral Video Suggests He May Have Known His Own Killer.

The Nigerian World.

The news as it trends. See the video below. 

If you haven’t been following this story closely, here it is.

On July 26, 2025, popular Nigerian fish entrepreneur Ifesinachi Onyekere, widely known as “Fish Magnet,” was abducted from his hometown in the Ezinifite community of Awka South, Anambra State.

Days later, his lifeless body was discovered by the roadside—even after a ransom had reportedly been paid.

The assailants allegedly contacted his mother, instructing her to come retrieve his remains—a chilling and heartbreaking detail that shocked many.

Ifesinachi was admired for his business brand, “Fish Magnet Barbecue,” and known as a peaceful, visionary young man.

According to reports, he was the only son of Esther Chinyere Onyekesi, the Anambra State Woman Leader of the All Progressives Grand Alliance (APGA).

His death triggered widespread mourning, with countless tributes pouring in across social media.

However, the story has taken a dramatic turn.

A resurfaced video of Fish Magnet has gone viral, showing him boldly declaring his impact on the industry.

In the clip, he stated, “Fish sellers are angry with me because I came into the industry and I’m crashing prices for everybody. I’m reducing the price.” Then he added with conviction, “We would cripple everything for you.”

The footage has fueled speculation that his aggressive pricing strategy may have threatened long-standing businesses—possibly contributing to the motive behind his murder.

While authorities pledge to investigate and deliver justice, many are left grappling with grief and growing concerns about the dangers young entrepreneurs face when disrupting traditional industries.

As echoed by countless voices online, in a country where business regulations are often lax or unevenly enforced, speaking too boldly about shaking up the status quo can be risky.

Some argue that when your methods challenge long-standing players, silence might be safer than provocation.

This tragic loss has become more than a personal tragedy—it’s now part of a broader conversation about innovation, survival, and the unspoken rules of Nigeria’s business landscape.

And as is often said during murder investigations in places like the United States, one thing remains certain in this case—Ifesinachi may have revealed the identity of his killer, even if unintentionally.

Because the only person who truly knows who the killer is, is the victim himself.

Yetunde B reports for Yeyetunde’s Blog.